'I think those are the things they should really focus on, instead of looking for share gain and revenue growth,' she said. Surface has held on to an important role - bringing to market Windows PCs with fresh designs, Gartner analyst Mikako Kitagawa told CNBC in an interview. PC builders are among Microsoft's most prominent clients because they pay Microsoft a fee for the copy of Windows that goes on each computer. That Surface has not surpassed more experienced PC makers might not be such a bad thing anyway. Since then, the 2-in-1 category has taken off and Surface has grown into an innovative portfolio of products offering premium designs and capabilities that consistently earn high customer satisfaction.' 'Surface began as a tablet to replace your laptop, showcasing Windows capabilities like touch, ink, Windows Hello, and more. 'We design Surface to be the one place where the best of Microsoft comes together, delighting customers and inspiring the Windows ecosystem,' a spokesperson told CNBC in an email. Lenovo has a 25% share of the market, while HP has 19% and Dell has 18%, respectively. They have never managed to take more than 2.1% market share of PC shipments, according to an estimate from technology industry researcher Gartner. Surfaces just aren't as popular as other computers.

Apple's Mac business, at almost $38 billion, grew about 8% over the same period. In the 2022 fiscal year, Surface revenue increased by 3%, despite being smaller than PC initiatives at several other companies. That's more than the total revenue of over 100 companies in the S&P 500 index.īut the hyper-growth vanished after the first three years. In Microsoft's most recent fiscal year, Surface kicked in $6.7 billion of the company's $198 billion in total revenue. It later added new Surface computers to the family, including an all-in-one PC, a standard laptop and miniature versions of the Surface. Personal Loans for 670 Credit Score or LowerĪpple in the ensuing years would make the iPad more like the Surface, adding similar accessories, while Microsoft would do what it usually does: Roll out a series of small updates. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

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